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Nov 19, 2012

I write business books for a living. And certainly I hope that if you’re an entrepreneur, manager or rising executive, you’ve found some value in Fans Not Customers, Built From Scratch, The Profit Zone or Mean Business.

But if you want to skip to the raw meat, I always recommend Guy Kawasaki’s Reality Check as a must-read. And today I’m adding a second title to that list: JJ Ramberg’s It’s Your Business: 183 Essential Tips that Will Transform Your Small Business.

JJ RAMBERG podcast excerpt: "Read it, close the book, do it. 'It's Your Business' is not inspirational; it's actionable." 

As the host of MSNBC’s useful, fast-moving Sunday morning business show (since 2006), “Your Business,” JJ and the show’s staff have interviewed hundreds of entrepreneurs. They’ve collected the essence of their best tips and ideas in this new book, which is as fast and breezy a read as anyone can ask.

The book, co-authored with the show’s Lisa Everson and Frank Silverstein, is a rapid-fire series of one- and two-page directives that will make any business better. Read the book cover to cover or isolate a few tips at a time; like Kawasaki’s book, you’d be an idiot to pass up such low-hanging fruit.

As for JJ, in addition to hosting her MSNBC show, she and her brother, Ken Ramberg, are the co-founders of, a search engine that generates support for non-profits.

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